Formula Disc Brakes Freezes over! OK…almost!

Bloomington, MN.

Formula Disc Brakes, along with other vendors and over 300 of some of the top dealers in the US, emptied ALL their warmest clothes from into their suitcases and descended upon Quality Bicycle Products Frostbike amid sub-zero temperatures.

This is the 3rd consecutive year Formula Disc Brakes has attended the event…and we have yet to see temperatures even half of what we are used to at out HQ in Petaluma, California.

Chris Costello, who made the trip from Formula said, “battling the ridiculous temperatures is well worth it for Frostbike. The quality of the dealers is particularly high, and it is always impressive to learn about the continuing improvements QBP is making in their distribution model, the promotion of cycling, and their stellar environmental principals. One thing that really amazes me is the family like atmosphere that is so prevalent here, despite the growth that QBP has seen over the years, it is clear that they never let the corporate mentality overrun these important fundamentals. Now if we could just get them to turn up the temperatures outside a little bit, I would be more than happy to sponsor an umbrella drink event.”

Thanks to QBP for putting on another great Frostbike and to all the dealers that made it even better. We’ll freeze ya next year…..