Archive for Events
Chris gives the lowdown @ Sea Otter
Posted by:Thanks to the guys at Pinkbike.com for stopping by to see what is going on at Formula. Check out the whole article here. There’s some juicy info in there about upcoming wheels and suspension!
SF Bike Expo and AT’s showdown
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If you live here in the Bay Area, mark Saturday November 21st on your calendar for the SF Bike Expo. We will be there with a booth so you can check out all the 2010 brakes in person, Andrew is going to be putting on a dirt jump comp with many of the best pro riders around attending and local race promoter extraordinaire Carlos Perez and the Bike Monkey crew are putting on a cross race. There will also be a bike swap and sale and judging by last year, there will be some pretty sweet deals to be had. All of this is going down at the Cow Palace from 10am until the beer is gone.
Interbike
Posted by:Interbike is over, and if you missed it, then you missed some big news. Keep an eye on the site for a major update in the next month or so, including all the new product for 2010, new tech docs to support that product, as well as a big webstore upgrade that will include many more small parts for those of you without a go-to bike shop.
In the mean time check out our virtual booth over at MTBR
US Open
Posted by:Video of Steve Smith at the US open. All you tech nerds look close…
Sea Otter Video
Posted by:Chris gives a quick run down of the product line at Sea Otter. Thanks to Pinkbike.com for the video.
09 Sea Otter Classic
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The rumors of sunshine and splendor were true. The Sea Otter was blazing, leaving grass is greener folks longing for the sand storms of 2008 and the swampage of 2006. We’re still peeling strips of pan fried skin from our heads, but it was worth the fresh air, good peeps, and cold beer. Check out the rest of the action shots.
La Ruta
Posted by:Congrats to our man Harlan Price for scoring a 10th place at La Ruta de los Conquistadores. In case you don’t know, La Ruta is like Pitfall with bikes. Thanks Harlan…for making us all look like sissies.
Formula at the Sea Otter Classic
Posted by:Formula Disc Brakes and the ENTIRE bike industry will converge on Laguna Seca Raceway in Monterey, California this weekend for the biggest cycling event in North America.
Stop by to pay us a visit and chat about some of our passions: Brakes, Italy, Espresso and Bikes! We will be located in booths 300 and 302. This is just around the corner from where we were in past years.
Pray for sun, tacky trail conditions, and short lines at the coffee stand!
Ciao!
Formula Disc Brakes Freezes over! OK…almost!
Posted by:Bloomington, MN.
Formula Disc Brakes, along with other vendors and over 300 of some of the top dealers in the US, emptied ALL their warmest clothes from into their suitcases and descended upon Quality Bicycle Products Frostbike amid sub-zero temperatures.

